508XT_MAIN
Sercel 508 XT
Brand Event

22.09.2013 – 27.096.2013

Conference & exhibition

SEG

Houston, USA

For Sercel, world leader of recording devices in the field of geophysics, the launching of a new terrestrial seismic acquisition device marks a major change in generation, a capital investment stretching over the next 2 decades. Revealed in the Houston SEG trade fair in September 2013, the 508XT needed a presentation worthy of what it stood for.

 

To meet this challenge, Active Creative Design, in partnership with Auditoire France, came up with a device marking a vertical signal on trade fair scale. Its principle is based on two connected items:

 

– a screen wall intended for real time broadcasting. Acting as a medium for the presentation conference, this wall was also used as a multimedia broadcasting medium during the trade fair. Consisting of 35 monitors and 7 metres high, its screen resolution is more than twice that of ultra High Definition. A set of media combining motion design and real time graphic processing as well as a real time broadcasting system were designed specifically for this extraordinary medium.

 

– a multitouch table intended for 4 simultaneous users. Nearly 2 metres in size, this table boasts 4K resolution and allows the different interactors to act on the same collective space. Its content, a simulation and experimentation software relating to the 508XT network architecture, can be displaced and integrated in real time as a visual element of the video wall composition.

508XT_LL_1
508XT_LL_3
508XT_LL_5
508XT_LL_4
508XT_SL_1
Designers :
Active Creative Design (Kuei Yu HO & Patrice MUGNIER)

Production :
Auditoire Paris

Client :
Sercel

Videowall Software development :
Emmanuel Mâa Berriet

Multitouch table software development :
Franz Hildgen

Booth production :
Freeman
TYT_ICON
DROPS_ICON
TOUS_ICON
WHERE_ICON
DOORS_ICON