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Adidas Ultraboost showcase
Adidas
2021

 

 

Vitrine Adidas Ultraboost

To mark the release of the new Adidas Ultraboost model, Active Creative Design created a multimedia showcase for the Champs Élysées concept store combining mechatronics and motion design. It reproduces the stride of a runner on a test bench made up of 8 shoes driven by as many industrial actuators and servomotors. In interaction with customers, the device also displays the broadcast of real-time and immersive media.

Client
Adidas
Mission

Design and creation of an interactive device for the We are Young agency

Thema
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